Realtime Search Now Comes to Mobile
Taptu and OneRiot Team Up to Offer First Realtime Search for Mobile
Cambridge, UK and Boulder, Colorado, November 10, 2009 - Taptu, the mobile search engine, and OneRiot, the realtime search engine, have launched the first ever realtime search for mobile. Available right now on Taptu.com, people can browse hot topics and discover the web's most relevant new search results in realtime.
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- Taptu makes use of OneRiot's realtime search API, incorporating the web's freshest, most buzzed-about content into Taptu's mobile-touch friendly interface. Mobile users can now search the realtime web or browse trending topics in a mobile-friendly format for touch screen devices, one of the most significant developments in mobile search to-date.
- This partnership fulfills a need for people to discover realtime, socially-influenced content on the go in a mobile-friendly format. The service is available on the major touch devices, including the iPhone, iPod touch, G1, Nokia 5800 and N97, and the BlackBerry Storm 1.
- OneRiot's realtime results will soon appear within Taptu's iPhone app, providing even more functionality for realtime search on mobile devices.
- OneRiot's API allows its partners to syndicate its realtime, socially-relevant results; Taptu is the first mobile search engine to leverage the company's API.
Steve Ives, founder and CEO of Taptu: "Taptu introduced touch search to meet the specific needs of mobile users, and adding realtime search to this offering is a great feature. For the first time, mobile users will be able to find out what is going on right now in a mobile-friendly format."
Tobias Peggs, General Manager of OneRiot: "Increasingly, people want constant access to new information - a need that can be even more pressing when on the go. Mobile is an ideal platform for the discovery of realtime information and we are thrilled to partner with Taptu to start offering users the power of realtime search on their mobile devices".
Taptu Links
Go to Taptu's Web site: taptu.com
Read Taptu's Blog: blog.taptu.com
Follow Taptu on Twitter: twitter.com/taptu
OneRiot Links
Go to OneRiot's Web site: www.oneriot.com
Read OneRiot's blog: blog.oneriot.com
Follow OneRiot on Twitter: twitter.com/oneriot
About Taptu
Taptu is a super-fast award-winning mobile search engine that has been championed by industry and consumers alike for providing mobile-optimized results in a mobile-friendly interface. The service is available in English, Spanish, Italian, French and German, and Taptu announced in June 2009 that it is generating in excess of 1 million searches a day and over 3.2 million users. Taptu is available via any mobile browser and the Taptu iPhone app is available for free download from the App Store. Founded in 2007, Taptu is privately held and capitalized by leading investors, Sofinnova and 3i DFJ Esprit
About OneRiot
OneRiot (www.oneriot.com) is a realtime search engine. Users search OneRiot to find the news, stories and videos that people are buzzing about right now for any topic. Uniquely, OneRiot orders its search results based on PulseRank, reflecting the realtime social buzz around each result. OneRiot launched in November 2008 and is a privately held company headquartered in Boulder, Colo. with offices in San Francisco. For more information, follow OneRiot at http://twitter.com/OneRiot or read the blog at http://blog.oneriot.com.
Media Contacts:
Cheri Keith
Racepoint Group for Taptu
781-487-4672
ckeith@racepointgroup.com
ourtney Walsh
OneRiot
303-938-3054
cwalsh@oneriot.com
Want a Better Search Engine for Your iPhone? There's an App for That!
Taptu iPhone Search App Allows Users to 'Flick' Through iPhone-Friendly Search Results and Discover New Content
Cambridge, UK, June 16, 2009 - With over 1 million daily searches, Taptu is revolutionizing mobile search by providing iPhone users with the best search interface, search results optimized for viewing on the iPhone and the ability to easily share results and discover new content. Taptu today announced the immediate availability of its iPhone app that improves search on the iPhone with an easy-to-use interface and iPhone-friendly search results. Performing a search on an iPhone can be a frustrating task, as the results are the same as those received on a desktop search and may not be viewable on a phone, for example a Web site running on Flash. Additionally, results are provided in long lists and multiple pages.
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Key Features of the Taptu App:
- iPhone-Friendly Results: Taptu's iPhone app only provides results that are iPhone-optimized, which eliminates the hassle of resizing, pinching and refocusing sites.
- Flick Don't Click: Instead of scrolling down a list of search results like on a desktop, Taptu iPhone app users flick through the visual previews of the results produced by Taptu horizontally (the same way that photos are viewed on the iPhone). The visual preview slides lets users quickly navigate through results and select the one most relevant.
- Search Multiple Platforms: In addition to providing comprehensive search engine results, Taptu's iPhone app allows users to filter search results and find information from specific source or types, for example Twitter, Wikipedia, blogs or videos.
- Share Your Results: Taptu's iPhone app lets users to easily share results via Twitter, Facebook and email.
- Discover New Content: Taptu understands that mobile search should help users' expand their outlook and has made discovery an essential part of the app by presenting recommended and related searches including charts, lists and "also try's."
Quotes:
Steve Ives, founder and CEO of Taptu: "With iPhone-search continuing to grow, it is vital to make search as simple as possible while providing users with the most relevant content on their devices. Taptu's iPhone app allows users to quickly and easily search through iPhone-optimized results in an intuitive and visual interface. The launch of the iPhone app is a huge step for Taptu, as the app addresses a key need for iPhone users."
Availability:
The Taptu app is now available for free download in the iPhone App Store and is compatible with all versions of iPhone and iPod touch. If you're the owner of a mobile or an iPhone-optimized site, then ensure you're on Taptu by submitting your site here at http://taptu.com/a/submit
Media Contact:
Cheri Keith
Racepoint Group
781-487-4672
ckeith@racepointgroup.com
Consumers "Tap" Over One Million Mobile Searches Daily.
Mobile Search Engine Taptu Provides Users Fast and Mobile-Friendly Search Alternative.
Cambridge, UK, June 2nd, 2009 - With more than one million searches daily and 3.4 million unique users in April, mobile search engine Taptu is delivering the most user-friendly mobile search by eliminating the frustrations and hassle of desktop search engines on mobile devices. Taptu recognizes the importance of delivering a high-quality experience to its users by providing an easy and seamless search consisting of only mobile-friendly results and the opportunity for users to share and discover new content.
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"With the increase in Taptu searches, users have made it clear that there is a distinct need for a mobile-only search engine with results best viewed on mobile devices" said Steve Ives, Founder and CEO of Taptu. "I am are excited by the exponential growth of Taptu searches and proud of the team for reaching this milestone. We're looking forward to expanding our footprint in the mobile search market with the upcoming launch of the Taptu iPhone application."
Taptu improves mobile search by resolving one simple question: If a Web site does not work well on a mobile device, then why should it show up in a mobile search? Taptu only crawls the mobile-friendly web and users are only presented with relevant sites that are optimized for viewing on their mobile devices. Furthermore, Taptu provides users with a visual preview of each site in their search results, enabling them to determine if the site is relevant to them before selecting the result. Taptu understands that mobile search isn't always about finding the needle in a haystack, and discovery is an essential part of the Taptu service with recommended related searches and "Top Searches of the Day".
"Consumers are increasingly using mobile devices to access the Internet, resulting in a subset of the Internet optimized for mobile use" said Andreas Bernstrom, COO of Taptu. "Therefore, it is vital to have a search engine that meets this demand and can provide users with an easy and enjoyable experience in this mobile subset."
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Taptu Secures Series B Funding And Appoints Chief Operating Officer To Drive Global Growth
Andreas Bernstrom chosen to oversee global expansion and extend commercial opportunities for the fast growing mobile search engine
Cambridge, UK, December 16th, 2008 - Taptu, the pure-play mobile search engine, has secured £6.45m in series B funding from its existing investors 3i and Sofinnova investments and has appointed Andreas Bernstrom to the position of Chief Operating Officer (COO). Andreas will be part of Taptu's senior management team, responsible for managing the company's commercial growth and formalising Taptu's mobile advertising position, worldwide.
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The funding was secured in recognition of the success that Taptu has already achieved both here and in the United States, and to accelerate Taptu's continued growth over the next 12 months.
Bernstrom has over 10 years' experience driving growth in digital marketing companies. Previously COO at TradeDoubler, a leading Internet marketing company, Bernstrom expanded and grew the company in 19 markets, managing over 550 staff, and was responsible for driving the product development, marketing, sales and distribution strategies for its search, affiliate and technology products. Before working at TradeDoubler, Andreas worked at Goldman Sachs and Merrill Lynch.
Bernstrom said: "With significant funding achieved, in a market where investment is hard to come by, we are poised to become an attractive proposition for marketers and advertisers looking to capitalise on the explosion in mobile web usage - Gartner reveals that mobile data revenues overtook voice revenues for the first time in 2008 and that mobile search will be worth USD 12 Billion by 2013. We are best placed to offer marketers the most engaging environment in which to reach consumers with carefully targeted, relevant advertising."
Steve Ives, CEO and founder of Taptu, said: "Taptu has had a stellar year, having won numerous awards including Best Mobile Search provider 2008 at the MEA awards and now achieving Series B funding from our investors, it's great timing to bring Andreas on Board. He brings with him valuable experience that will help us drive Taptu forward as a business and will play an important part in developing our business presence overseas as well as maintaining momentum in the UK."
Oliver Sichel, Partner at Sofinnova Investments, says: "With the ever-increasing adoption of the mobile internet, thanks to improved networks and new multimedia handsets, Sofinnova is extremely pleased and proud to continue to support Taptu. We have seen dramatic improvements in the Taptu service and huge growth in users over the last 12 months. Andreas Bernstrom brings with him tremendous experience in helping companies achieve sustained growth."
About Taptu
Taptu is the award winning mobile search engine. It has been championed by industry and consumers alike for its innovative approach. Taptu provides super-fast entertainment search and is experiencing exponential growth in its traffic.
Taptu is available directly to consumers at taptu.com and to mobile publishers, portals and social networks via a suite of customizable search engine APIs. Partners can leverage the power of Taptu's fast mobile search engine to enable their users to search on-portal content or the broader mobile web. Moreover, as the mobile advertising market develops, Taptu is assisting their partners in readying themselves to earn revenues from mobile search via sponsored links advertising.
ZooVision Chooses Taptu To Offer Powerful Social Search
Taptu expands its partnership programme by providing search functionality for mobile video portal ZooVision
London, Dec 10th, 2008 - ZooVision, US-based free streaming mobile video portal, has replaced its existing mobile search provider with the award-winning, social search engine Taptu. ZooVision has chosen Taptu to enhance its offering by providing first class search experience and super fast search results.
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The partnership allows ZooVision viewers to have the best possible mobile experience when searching for media such as music videos, anime, cartoons, video podcasts, audio podcasts and to stream live video directly to your mobile phone, within the Zoovision portal. Taptu finds the relevant and mobile friendly content fast, which encourages users to return and trust in the ZooVision brand.
Steve Ives, CEO of Taptu says: "This is an exciting time for Taptu; this is our second partnership announcement in the last six weeks. It's great to see more and more publishers are recognising the value of social search. They see how the proposition delivers a great user experience, which naturally cultivates loyal users."
Sean Berner, CEO of ZooVision says: "Our subscribers are always interested in a service that delivers the right results. Taptu understands what's popular amongst ZooVision users and is purely designed for mobile - this puts it in a perfect position to offer relevant results, fast! Our existing provider didn't offer this kind of innovative approach so we have replaced them with Taptu."
Taptu search goes live on ZooVision site on December 10th.
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Contact
Gemma Griffiths, Racepoint Group, gemma.griffiths@racepointgroup.com +44.208.752.3205
About Taptu
Taptu is the award winning mobile search engine. It has been championed by industry and consumers alike for its innovative approach. Taptu provides super-fast entertainment search and is experiencing exponential growth in its traffic.
Taptu is available directly to consumers at taptu.com and to mobile publishers, portals and social networks via a suite of customizable search engine APIs. Partners can leverage the power of Taptu's fast mobile search engine to enable their users to search on-portal content or the broader mobile web. Moreover, as the mobile advertising market develops, Taptu is assisting their partners in readying themselves to earn revenues from mobile search via sponsored links advertising.
Taptu is available by visiting http://taptu.com on any internet-enabled mobile phones with a standard mobile browser (no download required) and is accessible worldwide in English, Spanish, Italian, French and German. Founded in 2007, Taptu is privately held with investors including 3i and Sofinnova.
Search Goes Social As itsmy.com Selects Taptu Mobile Search Engine
Taptu chosen to provide search functionality for over two million users and enrich itsmy.com's revenue earning potential
London, Nov 3rd, 2008 - itsmy.com, one of the largest global mobile communities has chosen Taptu, an award-winning, pure-play search engine designed specifically for mobile, to provide itsmy.com's growing community with a super fast search service, and access to an index of mobile-friendly web content.
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The move will see itsmy.com's community of over two million users gain instant access to a variety of content via Taptu. Taptu's strength is entertainment search; helping users find and enjoy a wealth of mobile content such as videos, music, images and lots more.
Taptu finds the best of the web for mobile phones; serving content to mobile devices that looks great and can be easily shared amongst friends. itsmy.com has chosen to add Taptu's search functionality to give its users a rich mobile search experience; they can now search for entertaining mobile Internet content from within their community and also directly from their personal mobile homepage.
In addition to core search functionality, Taptu can now offer mobile partners, like itsmy.com, mobile search sponsored links. This provides partners with a new incremental revenue stream, and gives advertisers access to high-value and young audiences in a relevant and efficient way. With worldwide mobile advertising projected to surpass $2.7 billion in 2008*, the opportunity is clear.
Steve Ives, CEO at Taptu says of the partnership: "Despite the tightening financial environment, the mobile Internet continues to grow and advertisers are demanding better return on investment around marketing spend. Mobile search advertising offers far greater efficiency. It's important for Taptu to partner with companies that share our vision. itsmy.com, like us, is focused on innovation and so we feel that this partnership is beneficial for both of us."
Antonio Vince Staybl, CEO at itsmy.com says, "We wanted to work with a company that really 'gets' mobile and understands that desktop search isn't mobile search. Taptu is made for mobile and we love its unique and social way to search the mobile web. That's exactly what we were looking for in a partner and that's why we have replaced our existing provider."
[* Source: Gartner "How to Move The Mobile Advertising Market Forward. March 2008]
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Press Contact
Gemma Griffiths, Racepoint Group, gemma.griffiths@racepointgroup.com +44.208.752.3205
About Taptu
Taptu is the award winning mobile search engine. It has been championed by industry and consumers alike for its innovative approach. Taptu provides super-fast entertainment search and is experiencing exponential growth in its traffic.
